As you are probably aware, a revision to the EU’s e-Privacy Directive was recently transposed into UK law as the Privacy and Electronic Communications Regulations 2011, or PECR. PECR means that, as of May 26th 2011, UK websites are required to obtain users’ informed consent before tracking their online behaviour through means such as cookies.
Well-meaning though this legislation may be, there are a number of practical issues with its implementation. As it has never been my intent to invade, subvert or otherwise compromise your privacy, this post is a brief indication of some of those issues, and the possible impact on you as a visitor to this blog.
First, jurisdiction: is this a UK site? Well, I’m located in the UK, and it’s my blog, so I’m going to behave as though it is and assume that PECR 2011 applies to it and to me. However, as Blogger belongs to Google, and Google are notoriously reticent about revealing the location of their data-centres, I have no idea where this blog is actually hosted. I suspect a lot of individuals, small/medium enterprises and organisations are in the same position: wherever they are, their websites may or may not be hosted in the UK, and that may give rise to some question as to whether or not PECR can be enforced.
Second, enforcement. The UK ICO has, allegedly, been ‘pressured’ by the UK government not to enforce PECR, at least for a year while companies figure out what to do about the law. On the one hand, I have little sympathy with this: EU legislation moves at a pretty normal pace for law-making, and PECR has been inching its way down the legislative alimentary canal for many months now. Its emergence should not have come as a surprise to anyone…. but let’s not take that analogy any further. On the other hand, there’s no doubt that the mechanisms for doing a good privacy-respecting job of gathering user consent are sadly lacking. Of course, as the only viable candidate for deploying such mechanisms is the browser, and as the dominant browsers on the planet are all developed outside the EU, that shouldn’t come as a surprise either. On the third hand (as Zaphod could have said) why in Zarquon’s name didn’t Viviane Reding and her merry band of legislators think of that when they were designing the amendment?
Third, practicality. I do use a couple of counters to track visits to the blog: as you can see, there’s a ClustrMaps graphic on the page, and though you can’t see it, Statcounter is also enabled. For those two tools, I can give you the following assurance: I never use them for anything other than an occasional look at how site traffic is trending over time. I sometimes look at the per-country breakdown of visits, and if I’m getting persistent spam comments I may look at the IP address of a specific visitor. However, I never use the tracking details for any other purpose, and never knowingly disclose them to any other entity. I don’t use Adwords or Affiliate Network, nor is it my intent to do so.
However… it is entirely possible that Blogger, as the host of the blog, gathers statistics about both my use of it and your visits to it. Over that, I have no control. Again, I suspect that many, many individuals, organisations and small/medium businesses are in the same position – and as ‘cloud’ computing continues to grow, that situation will grow with it.
That leaves me with two problems:
2 – if you don’t like the idea that my hosts (either for this blog, or for my website, for instance) may also be setting cookies, I can sympathise, but there’s very little I can do about that. Nor do I think there’s any reasonable expectation that they will ask for your consent via my blog. If you have a problem with that, please leave a comment, and then we can both stare at it and wonder what to do next…
So, what can we expect from the PECR 2011 amendment?
Will it immediately change the way in which companies track your online behaviour? No.
Will it change the way browsers handle cookies and consent? Possibly, over time.
Will it advance the debate over online privacy: I sincerely hope so, even if it’s only through increased discussion, as opposed to immediate improvement.
Will it resolve the tension between technologists who see the law as an inconvenient obstacle to commercial progress, and legislators who don’t understand the technology but want to be seen to be doing something? No. That, regrettably, is something we’re stuck with for the foreseeable future. Welcome to Aldous Huxley’s world.