As of July 19th, I start a new full-time role as a Research Director with Gartner Group (more specifically, in the Identity and Privacy Services team under the ‘Burton Group’ brand).
I am absolutely delighted to have this opportunity. Not only will I be continuing to explore the same topics (digital identity, online privacy, access management and security…), I will also be joining a fantastic group of people – including the likes of Bob Blakley and Ian Glazer – for whom I have enormous respect. If there’s a downside, it’s that they set a formidable standard to match up to.
This is going to be a fun ride, though, so I hope you will stick with me and join the excitement!
Step One: I’ll be at Catalyst in San Diego again this year, so if you’re going to be there please come and say hi. If you’re not going to be there… naughty, naughty!
Obviously, I will not be doing any more consulting work through Future Identity – but for continuity reasons, the Future Identity website will persist, as an archive of presentations and published papers. I’ll also continue to blog and tweet using the Future Identity persona*, though I expect there a gentle separation will emerge between that and any blogging I do in my corporate role via the Gartner Blog Network.
*I have been saying, for several years now, that sensible use of different personas is key to maintaining control over our digital footprint. I do generally point out, in the same breath where possible, that doing a good job of persona management takes thought, time and effort.
Establishing, maintaining and killing off discrete personas are the most obvious use-cases. The real trick, though, is to be able to segue one persona into another, while maintaining your control and your audience. The more you work on establishing a brand, the harder it can be to ‘unhook’ brand awareness and attach it to something new. As “social network” services enter their second and third generations, that’s something they will have to come to terms with.