Marketing expertise…

Have been thinking, recently, about how to improve the visibility and image of Future Identity Ltd.. After considerable thought, have concluded that the PR Agency to engage is whoever it was that came up with the term “Athlete’s Foot”. Think about it…

“Hey, how would you like to have a high-performance, athlete’s foot instead of those merely normal feet you have now?”

“Wow… athlete’s feet, those sound much better than normal feet… or ‘foot fungus’, come to that.”

See what I mean? By contrast, think of the humble verruca or plantar wart. Clearly didn’t engage the same high-calibre team. Otherwise it would be called something like “amphibious foot”…

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One thought on “Marketing expertise…

  1. Anonymous says:

    Or you could get the PR agency that came up with the name Greenland. Probably not the same one that named nearby Iceland.

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